Driving sales, supplier excellence & strategic growth in the food industry.
Hello, I’m Rick Richard. Over 25+ years, I have worked in executive leadership roles across a broad variety of ingredient suppliers including International Food Ingredient Companies and Distributors and achieved profitable sales growth as well as new business development.
With decades of experience across the value chain — from business development to mergers and acquisitions integration — I translate market complexity into opportunity and results.
Sales development that builds momentum.
Sales isn’t just about generating leads. It’s about building trust, spotting trends, and positioning your ingredients as essential solutions. I develop and lead high-performing, proactive sales teams that deliver measurable results by:
Building and developing teams through effective coaching and daily leadership
Implementing CRM systems to support data-driven selling
Designing and executing Go-To-Market (GTM) strategies aligned with customer needs
Collaborating with R&D on product innovation and applications
Aligning purchasing and innovation to streamline commercialization
Stronger, smarter supplier management.
In today’s dynamic marketplace, supplier strategy is a growth lever. I help teams reduce risk, ensure quality and build a future-proof sourcing ecosystem. My approach includes:
Setting clear quality and safety standards for supplier selection
Conducting regular audits to ensure regulatory compliance
Managing contracts and performance KPIs
Integrating digital tools for real-time tracking and risk management
Prioritizing sustainability and transparency in sourcing
Strategic partnerships that scale innovation.
I build partnerships that go beyond transactions. These alliances are built on trust, shared goals, and collaboration to drive innovation, market expansion, and shared success. My expertise lies in:
Identifying partnership opportunities aligned with growth and innovation goals
Collaborating on new product development and market expansion
Supporting seamless integration for M&A, and strategic alliances
Preparing organizations for sale or acquisition readiness
Cultivating long-term relationships for sustained competitive advantage